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| Criterion |  UX Research User Interviews |  UX Research Personas |  Decision Making RAPID |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-3 Tage | 45-90 min |
Participantsdifferent | 1 participant per interview | Internes Team | 3-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | RAPID Role Map, Recommendation, Decision Log |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | DecisionRolesGovernance |
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