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| Criterion |  UX Research User Interviews |  UX Research Personas |  Systems Thinking Leverage Points |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy. |
Complexitydifferent | Low | Medium | High |
Timedifferent | 30–60 min per interview | 1-3 Tage | Half day |
Participantsdifferent | 1 participant per interview | Internes Team | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Leverage Map, Action Strategy |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | Systems thinkingChangeStrategy |
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