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| Criterion |  UX Research User Interviews |  UX Research Personas |  Decision Making Decision Framing Workshop |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-3 Tage | 60-120 min |
Participantsdifferent | 1 participant per interview | Internes Team | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Decision Frame, Decision Question, Criteria List, Evidence Plan |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | Decision framingAlignmentCriteriaOptions |
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