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| Criterion |  UX Research User Interviews |  UX Research Personas |  Innovation Brainwriting |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 1-3 Tage | 15-30 min |
Participantsdifferent | 1 participant per interview | Internes Team | 3-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | BrainstormingCollaborationInclusionIdeas |
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