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| Criterion |  UX Research User Interviews |  Product Discovery Opportunity Interview |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 30-60 min je Interview | 30-60 min |
Participantsdifferent | 1 participant per interview | 5-12 Interviews | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | ICE Table, Top Idea List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | PrioritizationScoringGrowthDecision |
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