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| Criterion |  UX Research User Interviews |  Decision Making OODA Loop |  Decision Making Decision Matrix |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 15-60 min je Zyklus | 45-90 min |
Participantsdifferent | 1 participant per interview | 1-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Situation Assessment, Decision Loop, Action Updates | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | QualitativeResearchCustomerDiscovery | DecisionChangeLearningStrategy | DecisionCriteriaScoringTradeoffs |
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