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| Criterion |  UX Research User Interviews |  Product Discovery Outcome-Driven Innovation |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 30–60 min per interview | Mehrere Wochen | 45-90 min |
Participantsdifferent | 1 participant per interview | 2-6 researchers plus sample | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | QualitativeResearchCustomerDiscovery | OutcomesInnovationResearchQuantitative | OutcomesStrategyBehaviorPlanning |
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