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| Criterion |  UX Research User Interviews |  Facilitation Nominal Group Technique |  Facilitation Consensus Workshop |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 60-120 min | 1-3 h |
Participantsdifferent | 1 participant per interview | 5-12 | 5-30 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Ranked Ideas, Clarified Options, Group Priority | Consensus Clusters, Theme Titles, Priority Areas |
Tagsno overlap | QualitativeResearchCustomerDiscovery | FacilitationPrioritizationVotingInclusion | FacilitationConsensusWorkshopAlignment |
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