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| Criterion |  UX Research User Interviews |  Facilitation Mind Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min per interview | 15-45 min | 45–90 min |
Participantsdifferent | 1 participant per interview | 1-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Mind Map, Topic Clusters, Open Questions | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | QualitativeResearchCustomerDiscovery | BrainstormingIdeasMappingStructureFacilitation | SynthesisQualitativeRoot cause |
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