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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowMediumLow
Timedifferent
30–60 min per interview1-3 h45–90 min
Participantsdifferent
1 participant per interview3-123-10
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryKnowledge Map, Critical Knowledge Areas, Transfer PlanTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QualitativeResearchCustomerDiscovery
KnowledgeMappingRisk
SynthesisQualitativeRoot cause
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Empathy Mapping
UX Research
Empathy Mapping