View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research User Interviews |  Product Discovery Kano Model |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-2 Tage | 1-3 Tage |
Participantsdifferent | 1 participant per interview | 10-50 | Internes Team |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Kano Matrix, Feature Classes, Priority Themes | Persona Profiles, Needs Summary, Scenario Notes |
Tags1 shared | QualitativeResearchCustomerDiscovery | SatisfactionPrioritizationCustomer | ResearchCustomerSynthesis |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
