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| Criterion |  UX Research User Interviews |  Product Strategy Impact Mapping |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | 1-2 h Setup, laufend |
Participantsdifferent | 1 participant per interview | 3-8 | 2-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Impact Map, Outcome Hypotheses, Delivery Options | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | QualitativeResearchCustomerDiscovery | OutcomesStrategyBehaviorPlanning | DiscoveryOutcomesExperimentsOpportunity |
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