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| Criterion |  UX Research User Interviews |  Knowledge Modeling IBIS |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 1-3 h | 45–90 min |
Participantsdifferent | 1 participant per interview | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Issue Map, Positions, Argument Notes | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | QualitativeResearchCustomerDiscovery | RationaleKnowledgeDecision | SynthesisQualitativeRoot cause |
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