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| Criterion |  UX Research User Interviews |  Product Discovery Hypothesis Prioritization Canvas |  UX Research Card Sorting |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 60-90 min | 20-45 min |
Participantsdifferent | 1 participant per interview | 3-8 | Based on research question |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Prioritization Canvas, Hypothesis Backlog | Content groups, Label set, IA hypotheses |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ExperimentsPrioritizationDiscoveryHypothesis | Information architectureNavigationStructure |
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