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| Criterion |  UX Research User Interviews |  Decision Making Force Field Analysis |  Decision Making Trade-off Analysis |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 45-90 min | 45-120 min |
Participantsdifferent | 1 participant per interview | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Force Field Map, Change Levers, Risk Notes | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ChangeDecisionStrategy | TradeoffsDecisionCriteriaOptions |
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