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| Criterion |  UX Research User Interviews |  Facilitation Expectation Mapping |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min per interview | 45-90 min | 30–60 min |
Participantsdifferent | 1 participant per interview | 3-12 | 4-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Expectation Map, Alignment Notes, Agreements | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | QualitativeResearchCustomerDiscovery | AlignmentStakeholdersTeam | SynthesisQualitativeWorkshop |
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