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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowMediumLow
Timedifferent
30–60 min per interview60-120 min30–60 min
Participantsdifferent
1 participant per interview2-84-8
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
QualitativeResearchCustomerDiscovery
Theory of ConstraintsAssumptionsSystems thinking
SynthesisQualitativeWorkshop
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming