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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a four-quadrant grid with tasks sorted by importance and urgency and translated into actions.
Decision Making
Eisenhower Matrix
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.It separates true priorities from noise so it becomes clear what should be done now, scheduled, delegated, or dropped.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitysame
LowLowLow
Timedifferent
30–60 min per interview15-30 min30–60 min
Participantsdifferent
1 participant per interview1-64-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryEisenhower Matrix, Action List, Delegation NotesEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationFocusTasks
SynthesisQualitativeWorkshop
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Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Eat the Frog
Operations
Eat the Frog
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming