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| Criterion |  UX Research User Interviews |  Product Discovery Dual-Track Agile |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When uncertainty and delivery run in parallel, it separates learning work from implementation while keeping both connected. It prevents unvalidated ideas from falling directly into the delivery stream. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | Laufend, Wochen bis Monate | 45–90 min |
Participantsdifferent | 1 participant per interview | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Discovery Backlog, Delivery Backlog, Experiment-Ergebnisse, Validierte Stories | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | QualitativeResearchCustomerDiscovery | AgileDiscoveryDelivery | SynthesisQualitativeRoot cause |
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