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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.
Complexitydifferent
LowLowMedium
Timedifferent
30–60 min per interview1-2 h2-4 h
Participantsdifferent
1 participant per interview2-82-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryDIBB document, Belief list, Bet list, Learning reportBarrier Inventory, Failure Analysis per Barrier, Action Backlog
Tagsno overlap
QualitativeResearchCustomerDiscovery
StrategyDecisionAssumptionsHypothesis
Root causeSafetyIncident
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of MORT Analysis with its method-specific working model.
Operations
MORT Analysis
Affinity Diagramming
UX Research
Affinity Diagramming