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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.
Complexitydifferent
LowMediumMedium
Timedifferent
30–60 min per interviewHalber Tag bis mehrere Tage1-3 Tage
Participantsdifferent
1 participant per interview10-50Internes Team
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummarySketches and Concepts, Consolidated Solution Sketch, Prioritized DirectionPersona Profiles, Needs Summary, Scenario Notes
Tagsno overlap
QualitativeResearchCustomerDiscovery
BrainstormingWorkshopCollaborationIdeation
ResearchCustomerSynthesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom