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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
LowHighLow
Timedifferent
30–60 min per interview1-4 Wochen30–60 min
Participantsdifferent
1 participant per interview6-30 Experten4-8
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryExpert Forecast, Consensus Range, Assumption NotesEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
QualitativeResearchCustomerDiscovery
ForecastingExpertsDecisionStrategy
SynthesisQualitativeWorkshop
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Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam