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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowHighLow
Timedifferent
30–60 min per interview1-4 Wochen45–90 min
Participantsdifferent
1 participant per interview6-30 Experten3-10
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryExpert Forecast, Consensus Range, Assumption NotesTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
QualitativeResearchCustomerDiscovery
ForecastingExpertsDecisionStrategy
SynthesisQualitativeRoot cause
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Empathy Mapping
UX Research
Empathy Mapping