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| Criterion |  UX Research User Interviews |  Product Discovery Concierge MVP |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-4 Wochen | 1-3 Tage |
Participantsdifferent | 1 participant per interview | 3-10 Kunden | Internes Team |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Concierge Learnings, Service Blueprint, MVP Risks | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | MVPValidationServiceDiscovery | ResearchCustomerSynthesis |
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