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| Criterion |  UX Research User Interviews |  Product Discovery Concierge MVP |  UX Research Card Sorting |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 1-4 Wochen | 20-45 min |
Participantsdifferent | 1 participant per interview | 3-10 Kunden | Based on research question |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Concierge Learnings, Service Blueprint, MVP Risks | Content groups, Label set, IA hypotheses |
Tagsno overlap | QualitativeResearchCustomerDiscovery | MVPValidationServiceDiscovery | Information architectureNavigationStructure |
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