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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
LowMediumMedium
Timedifferent
30–60 min per interview45-120 min30-60 min je Interview
Participantsdifferent
1 participant per interview2-65-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryChange Matrix, Cause Hypotheses, Validation Questions, Action ListProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
QualitativeResearchCustomerDiscovery
ChangeRoot causeTroubleshootingComparison
DiscoveryInterviewsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas