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| Criterion |  UX Research User Interviews |  Operations Change Analysis |  Product Discovery Concierge MVP |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 45-120 min | 1-4 Wochen |
Participantsdifferent | 1 participant per interview | 2-6 | 3-10 Kunden |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Change Matrix, Cause Hypotheses, Validation Questions, Action List | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ChangeRoot causeTroubleshootingComparison | MVPValidationServiceDiscovery |
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