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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Change Analysis.
Operations
Change Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.
Complexitydifferent
LowMedium
Timedifferent
30–60 min per interview45-120 min
Participantsdifferent
1 participant per interview2-6
Formatsame
Workshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryChange Matrix, Cause Hypotheses, Validation Questions, Action List
Tagsno overlap
QualitativeResearchCustomerDiscovery
ChangeRoot causeTroubleshootingComparison
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Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram