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| Criterion |  UX Research User Interviews |  Innovation Brainstorming |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 30-60 min | 1-3 Tage |
Participantsdifferent | 1 participant per interview | 4-12 | Internes Team |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Idea pool, Theme clusters, Shortlist | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | BrainstormingIdeationCreativityWorkshopDivergence | ResearchCustomerSynthesis |
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