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| Criterion |  UX Research User Interviews |  Innovation Brainstorming |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min per interview | 30-60 min | 30–60 min |
Participantsdifferent | 1 participant per interview | 4-12 | 4-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Idea pool, Theme clusters, Shortlist | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | QualitativeResearchCustomerDiscovery | BrainstormingIdeationCreativityWorkshopDivergence | SynthesisQualitativeWorkshop |
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