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| Criterion |  UX Research User Interviews |  Business Strategy Balanced Scorecard |  Product Discovery Kano Model |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 30–60 min per interview | Halber Tag bis mehrere Wochen | 1-2 Tage |
Participantsdifferent | 1 participant per interview | 4-12 | 10-50 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Balanced Scorecard, Strategic Measures, Initiative Map | Kano Matrix, Feature Classes, Priority Themes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | StrategyMetricsExecution | SatisfactionPrioritizationCustomer |
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