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| Criterion |  UX Research User Interviews |  Architecture Architecture Inception Canvas |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 1-2 h | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 3-8 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Inception Canvas, Risks, Goal List, Open Questions | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | AlignmentArchitectureCanvas | DiscoveryInterviewsOpportunityCustomer |
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