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| Criterion |  UX Research User Interviews |  Operations ABC Analysis |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30–60 min per interview | 30-60 min | 1-3 Tage |
Participantsdifferent | 1 participant per interview | 1-5 | Internes Team |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | ABC Classification, Focus Rules, Control List | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | PrioritizationOperationsPortfolio | ResearchCustomerSynthesis |
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