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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.
Complexitysame
LowLow
Timedifferent
30–60 min per interview10-20 min
Participantsdifferent
1 participant per interview4-100+
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Interview Notes, Themes, Insight SummaryIdea List, Shared Insights, Emergent Themes
Tagsno overlap
QualitativeResearchCustomerDiscovery
FacilitationInclusionIdeation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Round Robin Brainstorming
Innovation
Round Robin Brainstorming
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview