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| Criterion |  UX Research Usability Testing |  Product Discovery Wizard of Oz Test |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | High |
Timedifferent | 1-2 h je Session | 2-10 Tage | 1 Tag bis mehrere Wochen |
Participantsdifferent | Based on research question | 5-20 Nutzer | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Usability Issues, Severity List, Recommendations | Prototype Learnings, Manual Effort Notes, Risk List | Problem Statement, Prototype, Test Learnings |
Tags1 shared | ValidationUXPrototype | PrototypeValidationMVP | InnovationPrototypeResearch |
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