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| Criterion |  UX Research Usability Testing |  Product Discovery Outcome-Driven Innovation |  Innovation Brainwriting |
|---|---|---|---|
Purposedifferent | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-2 h je Session | Mehrere Wochen | 15-30 min |
Participantsdifferent | Based on research question | 2-6 researchers plus sample | 3-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Usability Issues, Severity List, Recommendations | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | ValidationUXPrototype | OutcomesInnovationResearchQuantitative | BrainstormingCollaborationInclusionIdeas |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
