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Criterion
Paper illustration for Troika Consulting.
Facilitation
Troika Consulting
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When someone needs to sort out a concrete work problem, Troika Consulting offers fast peer consulting with a tight focus. The method brings perspectives together without taking responsibility out of the person's hands.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
LowMediumMedium
Timedifferent
30-45 min1-3 Wochen2-4 h
Participantsdifferent
3-305-12 Interviews4-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Advice Notes, Next Actions, Peer InsightsJob Stories, Outcome Statements, Opportunity ListJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
FacilitationCoachingLearning
CustomerOutcomesNeeds
JourneyServiceService design
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Product Kata with its method-specific working model.
Product Discovery
Product Kata
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring