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| Criterion |  UX Research Tree Testing |  Business Strategy Value Chain Analysis |  UX Research Card Sorting |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-2 Tage | Half day | 20-45 min |
Participantsdifferent | Based on research question | 3-8 | Based on research question |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Value Chain Map, Lever List | Content groups, Label set, IA hypotheses |
Tagsno overlap | Information architectureNavigationFindability | StrategyBusiness modelDiagnosisAnalysis | Information architectureNavigationStructure |
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