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| Criterion |  UX Research Tree Testing |  Business Strategy Scenario Planning |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-2 Tage | 0.5-2 Tage | 45-90 min |
Participantsdifferent | Based on research question | 4-12 | 3-8 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Scenario Set, Strategic Implications, Robust Options | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | Information architectureNavigationFindability | StrategyUncertaintyPlanning | OutcomesStrategyBehaviorPlanning |
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