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| Criterion |  UX Research Tree Testing |  Innovation Reverse Brainstorming |  Innovation Rapid Ideation |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-2 Tage | 30-60 min | 5-20 min |
Participantsdifferent | Based on research question | 3-12 | 1-20 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Reverse Ideas, Risk Themes, Solution Ideas | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | Information architectureNavigationFindability | BrainstormingIdeationCreativityRisk | BrainstormingIdeationDivergenceSpeed |
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