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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.
Complexitysame
MediumMediumMedium
Timedifferent
1-2 Tage1-3 Tage1-2 h je Session
Participantsdifferent
Based on research questionInternes TeamBased on research question
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IAPersona Profiles, Needs Summary, Scenario NotesUsability Issues, Severity List, Recommendations
Tagsno overlap
Information architectureNavigationFindability
ResearchCustomerSynthesis
ValidationUXPrototype
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Methods with strong topical overlap with the current selection, not yet in the comparison.

First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking