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| Criterion |  UX Research Tree Testing |  Product Discovery Opportunity Interview |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 Tage | 30-60 min je Interview | 1-3 Tage |
Participantsdifferent | Based on research question | 5-12 Interviews | Internes Team |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | Information architectureNavigationFindability | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis |
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