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| Criterion |  UX Research Tree Testing |  Product Discovery Opportunity Interview |
|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 Tage | 30-60 min je Interview |
Participantsdifferent | Based on research question | 5-12 Interviews |
Formatdifferent | Async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | Information architectureNavigationFindability | DiscoveryInterviewsOpportunityCustomer |
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