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| Criterion |  UX Research Tree Testing |  UX Research Empathy Mapping |  Innovation Rapid Ideation |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-2 Tage | 30–60 min | 5-20 min |
Participantsdifferent | Based on research question | 4-8 | 1-20 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Empathy Map, Assumptions List, Research Gaps | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | Information architectureNavigationFindability | SynthesisQualitativeWorkshop | BrainstormingIdeationDivergenceSpeed |
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