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| Criterion |  UX Research Tree Testing |  UX Research Empathy Mapping |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-2 Tage | 30–60 min | 1-4 Wochen |
Participantsdifferent | Based on research question | 4-8 | 1-6 |
Formatdifferent | Async | Workshop | Async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Empathy Map, Assumptions List, Research Gaps | Experiment results, Decision log, Learning summary |
Tagsno overlap | Information architectureNavigationFindability | SynthesisQualitativeWorkshop | ExperimentsGrowthAnalyticsValidation |
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