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Criterion
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitysame
MediumMediumMedium
Timedifferent
45-120 min1-3 h45-60 min
Participantsdifferent
2-81-52-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Trade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesFunnel report, Drop-off analysis, Optimization hypothesesAssumption map, Test backlog, Risk ranking
Tagsno overlap
TradeoffsDecisionCriteriaOptions
AnalyticsConversionGrowth
AssumptionsRiskExperimentsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix