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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy Three Horizons |
|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 h | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 3-10 | 3-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tags1 shared | StrategyAnalysisOptions | StrategyInnovationPortfolioForesight |
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