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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy PESTLE Analysis |  Business Strategy VRIO Framework |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 h | 1-3 h | 90-180 min |
Participantsdifferent | 3-10 | 2-10 | 3-6 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | PESTLE Map, External Risks, Strategic Questions | VRIO Table, Strategic Actions |
Tags1 shared | StrategyAnalysisOptions | StrategyMarketAnalysis | StrategyDiagnosisBusiness modelCapability |
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