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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy PESTLE Analysis |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 h | 1-3 h | 1-2 h |
Participantsdifferent | 3-10 | 2-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | PESTLE Map, External Risks, Strategic Questions | DIBB document, Belief list, Bet list, Learning report |
Tags1 shared | StrategyAnalysisOptions | StrategyMarketAnalysis | StrategyDecisionAssumptionsHypothesis |
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