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| Criterion |  Business Strategy TOWS Matrix |  Product Strategy OKRs |  Facilitation Stakeholder Mapping |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 h | 1-2 h Setup | 60–90 min |
Participantsdifferent | 3-10 | 2-20 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | OKR set, Measurement plan, Review cadence | Stakeholder Map, Engagement Plan, Risk Notes |
Tagsno overlap | StrategyAnalysisOptions | GoalsAlignmentOutcomesMeasurement | StakeholdersAlignmentFacilitationChange |
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